Monday, February 6, 2012

Facebook mobile adverts 'expected in March 2012

Facebook users accessing the site via a mobile phone will soon be greeted by adverts, says a report.

Facebook CEO Mark Zuckerberg smiles during an announcement in San 
Francisco, Monday, Nov. 15, 2010. AP Photo/Paul Sakuma
Facebook CEO Mark Zuckerberg Photo: AP Photo/Paul Sakuma
As early as March, people using Facebook on their phones, could be served adverts, according to an article in the Financial Times. Until now, Facebook has resisted the temptation to sell adverts on either its mobile site or app.
“No one has cracked mobile advertising,” Christian Lindholm, a former Nokia designer told the paper. “The fundamental problem is the lack of screen real estate.”
Facebook declined to comment.
It is unclear as to how the adverts will be displayed and whether they will be on just the mobile phone app, or on the mobile version of the site too.
In 2010 Facebook launched location-based check-in deals, offering members the chance to access to deals depending on their destination. However, it has yet to take off on a large scale or include local vendors across the UK.

Source the telegraph  

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