Get ready for advertising to hit the mobile version of Facebook in early March as the company looks to
generate more revenue leading up to its forthcoming initial public offering, according to an online
report.
Nearly half of the social
network's 845 million monthly active users log onto Facebook from a
mobile device. But Facebook last Wednesday said in its IPO filing that it isn't making any "meaningful
revenue" from its mobile apps or the mobile version of its site.
Facebook's dearth of mobile advertising appears about to change,
however, according to the Financial Times.
Sponsored Stories will reportedly make another move onto your mobile devices by March, according to the FT. Facebook also hinted in its IPO filing that it is considering such a move. "We believe that we may have potential future monetization opportunities [for Facebook mobile products] such as the inclusion of sponsored stories in users' mobile News Feeds," the company says.
When reached for comment by PCWorld, Facebook declined to discuss the FT's report.
But will users tolerate social ads while on the go? Mobile devices have far less screen real estate than a desktop computer, so sponsored stories are sure to take up more space when they scroll by on your 3.5-inch iPhone screen or even the 5.3-inch display on the new Samsung Galaxy Note.
Source pcworld
Nearly half of the social
network's 845 million monthly active users log onto Facebook from a
mobile device. But Facebook last Wednesday said in its IPO filing that it isn't making any "meaningful
revenue" from its mobile apps or the mobile version of its site.
Facebook's dearth of mobile advertising appears about to change,
however, according to the Financial Times.Sponsored Stories
The first round of ads to hit Facebook on your smartphone and tablet will reportedly be Sponsored Stories, which launched on the desktop version of Facebook in early 2011. Sponsored stories let advertisers pay Facebook to notify you if a friend reports some action that implies endorsement of a product, such as liking Coca-Cola's brand page, checking in at a retail store, or making plans to visit a local restaurant. Sponsored stories started on the right hand side of your Facebook home page, but the company in December said Sponsored Stories will make the jump to your regular News Feed.Sponsored Stories will reportedly make another move onto your mobile devices by March, according to the FT. Facebook also hinted in its IPO filing that it is considering such a move. "We believe that we may have potential future monetization opportunities [for Facebook mobile products] such as the inclusion of sponsored stories in users' mobile News Feeds," the company says.
When reached for comment by PCWorld, Facebook declined to discuss the FT's report.
But will users tolerate social ads while on the go? Mobile devices have far less screen real estate than a desktop computer, so sponsored stories are sure to take up more space when they scroll by on your 3.5-inch iPhone screen or even the 5.3-inch display on the new Samsung Galaxy Note.
Source pcworld
No comments:
Post a Comment